The difference between email that gets opened and email that goes to SPAM, or is simply ignored is based upon a number of factors including the subject line, your customer list and how it looks when it is opened – whether on a PC or MAC, IE or Chrome, Android or iPhone, or even tablets such as iPads or Minis.

The experience differs depending upon the device – and can range from beautiful and interesting to awful and unreadable.   Its the coding that makes the difference.

Did you know that the same code often looks different in Outlook than it does with Gmail? That it can differs between different versions of Outlook?

Our experience in preparing email for list broadcast can help deliver your message to  reach more people consistently.

To give you a better idea as to our process in working with a client, we suggest you read this Smashing Magazine article titled:  Design and Build an Email Newsletter Without Losing Your Mind.

Selected Projects

Ram Real Estate Holiday Card People Making Places For 2013, Ram wanted to make a financial donations on behalf of their clients, friends and staff. In order to “ask” which of the select charities to give to, Ram designed this card which was sent out to their in-house lists. The recipient clicked on the “Click here to Select” button on the email which took them to a website page that requested that they select one of the three charities. The recipient was then shown a customized Thank You page. In addition to earning a high open and click-through rate, the senior staff received many individual notes back from their email list, congratulating them on the campaign and to thank them for their generosity.

 

Plaza Advisors Property Email Experience, Knowledge, Vision Plaza Advisors is a commercial real estate advisory firm that specializes in the investment sale of retail shopping centers throughout the Southeastern United States. Their mission is to be the preeminent leader in providing retail investment advisory and disposition services to their clients through our Experience, Knowledge and Vision. Plaza Advisors has established loyal relationships with the largest shopping center owners and investors in the region and has a track-record for generating the highest value for a property while minimizing issues for both parties. Their firm strives to exceed client and buyer expectations through a customized marketing approach, comprehensive marketing materials, efficient transaction execution, and extensive market knowledge.

 

Rivet Cycling Putting an “Edge” on Cycling Wear Rivet Cycling used email to regularly reach out to its current clients and prospective customers through email. Bringing an alternative look to the traditional road bike cycling team wear, Rivet attended many trade events and sponsored their own racing team. This is an example of an acknowledgement email sent to those who visited their stand at a trade event.