Gainesville Biz Report: 02/19/2014 Read Full Article Email marketing has recently been overshadowed by the fresh relevance of social media, and is often not appreciated as a separate entity that offers its own unique benefits. While social media develops relationships and builds brand loyalty to establish business longevity, email marketing gets the job done by incentivizing consumers to make purchases that same day. Subheadlines As Listed in Full Article What are the benefits of … [Read more...]
How to Select the Best Email Service Provider
Email Service Providers (ESP) generally offer their services based on one of three models. In order to determine which will be the best solution for your individual situation, you need to determine how you will be using these services, including: Number of Addresses: How many email addresses do you currently have permission to use? How many additional addresses will you reasonably gather over then next year or two? Our experience with retailers, for example, is that by simply asking your … [Read more...]
